1. When I was growing up there were lots of toothpaste commercials out there showing a HUGE sparkly, shiny, nicely formed glob of toothpaste on a toothbrush. Something like this: Photo found at Clker.com
Well, until I married my business minded husband who has a keen eye for marketing techniques, it never occurred to me that you really didn't need that much toothpaste on your brush. I was the ideal consumer I guess, because I never thought about it. I just mindlessly loaded my little toothbrush with a nice big glob of paste every time! My husband still chuckles at me sometimes, because old habits die hard, especially ones that were done subconsciously! 'Nuf said about that one.
2. Next up: SOAP. Body wash became very popular in my college years, so much so that it was unusual to see classmates using bar soap for bathing.
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I used it too, again, without putting much thought into it. Eventually, however, I began to realize how much of that stuff I used at a time and how quickly I went through it. I don't know that it's strategic from a marketing stand point, but I do think that unless someone is consciously making an effort to use small amounts at a time, just by nature of it being liquid it is extremely easy to overuse. On the other hand, bar soap is very difficult to use wastefully!
Oh, and do I need to mention that it's a lot cheaper and cuts down on unnecessary packaging?
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